Some people think advertising may have positive economic effects。 Others think it has social effects because individuals are not satisfied with who they are and what they have。 Discuss both views and give your opinion。
When it comes to the effects of advertising, some people believe that advertising will boost the economy, but others believe that some social effects, such as psychological imbalance, may occur due to advertising。
On one hand, advertising can stimulate consumers to purchase more goods and boost the economy as a result. It is acknowledged that the purpose of advertising is to introduce features and characteristics of products to consumers through various channels, such as television, radio, and Internet. When consumers see some new items in advertisements, some of them will decide to buy those new items to meet their demands. Then, such purchasing behaviors will help manufacturers earn more profits and allow them to expand their business, which benefits the economy.
On the other hand, some negative social effects do exist from advertising. Currently, many famous or even luxurious brands spend a large amount of money on advertising in order to make them more influential among consumers. However, for poor consumers, they may not afford any luxurious item they see in advertisements. Then, the fact that some consumers, especially poor consumers, are neglected by those brands can account for why they feel unsatisfied with those brands, the society and themselves.
From my own perspective, these economic and social effects of advertising do exist at the same time. If consumers just regard advertisements as a source of information about new products, it will boost the economy; if consumers feel jealous of figures in advertisements and complain about their own low life quality, it will lead to some social conflicts potentially. In order to avoid such negative consequences, governments need to filter some improper contents in advertisements. For example, some advertisements suggest that one’s life may be boring and tedious if s/he does not spend money on buying items recommended, due to which governments need to better regulate advertisements to reduce such negative effects.